|
JMR Consulting offers a full range of marketing and public
relations services—virtually any kind of marketing a small
software company might need. We can do whatever your in-house
staff does not have the time or expertise to handle.
Public relations
Get more press coverage for your company. We can help you
get your software reviewed in key publications. We can also
get you increased exposure as an industry expert by placing
articles written by you (which we can help you write) in
the publications and websites most read by your customers, colleagues,
and prospects.
Public relations 2.0
Take your message directly to your market, bypassing
traditional media. We help identify conversations that
are happening in your market - in discussion forums,
blogs, social and business networks – and make it easy
for you to contribute.
Search engine marketing
Get more, better-qualified leads from search engines. We
use advanced search engine optimization techniques to improve
the rankings your pages receive. We can also significantly
improve the results you are getting from your pay-per-click
advertisements.
Social media marketing
We work with you to develop a plan for taking advantage
of social media and networks in your marketing. Then we
provide the assistance you need to implement your Social
Media Roadmap.
Website
videos
YouTube videos add another dimension to your website,
allowing you to provide informal commentary and
information that helps prospects better understand the
value you provide. Flash videos provide an introduction
to your software and your value proposition, conveying
the essence of your message in just a few minutes.
Website design & maintenance
Generate more leads from your website. We can update the
look and feel of your website, restructure parts of your
site to improve conversions, design more effective landing
pages, and add content that helps you get better rankings
from search engines.
Blog consulting
A blog helps cement your reputation as an expert and
provides a starting point for engaging in conversations
with prospects, customers, influencers, prospective
employees and partners, and the media. We work with you
to create a focus for the blog, define policies, and
make it easy to post.
Direct
mail
Use direct mail more effectively. We design direct marketing
campaigns that nurture your leads, educating them about
the benefits of your software and services. You’ll see suspects
turn into prospects, and prospects turn into hot leads.
E-mail newsletters
Launch an e-mail newsletter to increase your mindshare with
prospects, clients, and partners. We’ll design a newsletter
for you, come up with a strategy for using the newsletter,
and create any content needed each month.
Advertising
Get better results from your advertisements. We will update
your ads in magazines, e-mail newsletters, and on websites
so they work more effectively.
Brochures, datasheets
Present your software more effectively. We will design and
develop the collateral you need to sell your software: brochures,
datasheets, case studies, PowerPoint presentations, ROI
worksheets, and white papers.
Market research
If you’re thinking about entering a new market, have us
do an initial survey for you. We’ll provide whatever information
you want on the industry, prospects, competitors and potential
partners so you can make more informed decisions.
Marketing advice
Brainstorm with our marketing experts whenever you need
advice on a particular situation. We’ll share our experience
and suggest ways to do the work as inexpensively as possible.
Everything else
We provide virtually any type of marketing a small software company
might need.
|
