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Marketing & Public Relations for Small Software Companies
 

e-mail newsletters

E-mail newsletters are a great way to educate prospects about the value your software provides, particularly when the issues are complex and need to be absorbed over time. E-mail newsletters are also a great way to maintain mindshare with clients and partners.

If you want to launch an e-mail newsletter, but don't have the time or expertise to do it in-house, we can help.

E-mail newsletter design & development

We can create a concept for your e-mail newsletter, design a template, and provide all the content needed for each issue. We can also recommend a vendor to provide e-mail distribution and list management services.

Writing articles

We can create articles based on content you already have or write new articles. We'll interview you, a staff expert, a partner, or one of your users. Then we'll draft an article for you to edit or approve.

Getting more readers

If you want to increase the number of people who receive your e-mail newsletter, we can optimize the sign-up process on your website and arrange cross-promotions with other e-mail newsletters.

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E-mail Newsletter
Mentoring Program

Invest 3 months in improving your e-mail newsletter.

We start with a one hour call where we assess where you are, look at your opportunities, and draft a plan for improvement.

You do the work, and we check in with you each month to review results, provide feedback, and adjust the plan.

This program is perfect for companies that want to help a new marketing hire get results faster, or for a start-up that is doing everything in-house.

Cost: $495/month for 3 months
 

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