public relations 2.0

The rising tide of Web 2.0 has brought a strong alignment of public relations with social media. While traditional public relations is still important, PR 2.0 provides a wider outreach and lets you reach the market directly, without going through the press.

Online media relations

How do you respond to a comment about your organization in a social network? How do you approach an influential blogger? How do you connect with your prospects in online communities and forums?

We help you carve out a new-media relationship strategy for your brand, building your presence in social networks and connecting you with your target audience in these communities.

Monitoring conversations

The web offers many opportunities to engage with prospects—the problem is that it can take a lot of your time to keep up with all the discussion forums, blogs, micro-blogging news-sites, online communities, social networks, portals, e-mail newsletters and publications in your industry.

We make it easy.

We work as the community manager for your organization. We closely track and participate in the conversation across online places related to your market. We sift through all the discussions and articles and then send you the most promising opportunities.

You can look through the list and respond to the ones you’re interested in—or just track the conversations and see what people are saying. We archive all the relevant links we find for you, so you have a useful library of information when you need it.

This lets you participate in the conversations that are taking place in your industry. You can begin dialogs with prospects, meet influencers who might refer business to you, get better known in your industry, and demonstrate your expertise—all with a minimal investment of your own time.

Social media press releases

The focus, approach and target audience of a social media press release is different from a traditional press release. With social media, we target different sections of the community through different media and tools. We help you to create a social media press release for your news and provide the right tags for blog engines like Technorati, social bookmarking sites like digg, RSS feed links and upload press release pictures on photo-sharing sites like Flickr.com.